Fall back in love with
your high street.

Get up to £10,000 from East Riding of Yorkshire Council to help your create a new 'must be there' buzz in your high street.

Introduction - What is it?

East Riding of Yorkshire Council (ERYC) want to support ideas/projects that will help to revitalise, and repurpose, our high street spaces and rural communities. At this crucial time with the high street being significantly hit by the Covid pandemic the scheme is available to support and revitalise our business community, particularly as we move into recovery.

Love Your High Street is an initiative offering grant funding to a maximum of £10,000 per applicant. The objective is to support ideas from local businesses, town/parish councils, organisations/community groups with projects that will help revive our high streets and help them to flourish for the future. Supporting the Council's priorities and vision for Growing the Economy and Valuing the Environment.

Whether it's tidying up a high street shopfront, diversifying a business, launching a business, bringing back an empty high street unit/first floor space into practical use, a social enterprise or community group embarking on a high street venture or an event to attract more visitors - we want to hear from you.

Who can apply?

High street-based businesses seeking to improve or diversify/those looking to start up a sustainable new business in the high street, or those wanting to locate an existing business into high street premises.
We are looking for projects that add value or improve the high street offer in order to help businesses survive and thrive.
Rural businesses
Those seeking to start up a new venture or improve/diversify an existing operation that provides a vital service to the local community - such as a village store, café or service-based business.
Property owners
Those seeking to significantly improve high street shop frontages, convert upper storey rooms into usable spaces, bring eye-sore sites back into use, or change the use of existing high street premises to a community benefit.
Social enterprises and charities
With projects that bring to life something for the community within the high street or a rural location. Either an event, diversification of an existing operation or something that really creates a hub for all to enjoy, either on a temporary or permanent basis, helping to increase or diversify the use of the town centre.
Event organisers
Organisers with an idea to bring a new event that will increase interest and footfall within the town.
Business groups/community groups who are collaborating to make a difference. This might be something physical, or just a great idea which creates a stronger high street community.
Town/Parish Councils
With a project that will support the vibrancy of the local high street and ethos of developing a great place in the East Riding. There is also the opportunity to pilot the recruitment of a Town Centre Manager in order to drive forward and support the creation and coordination of schemes that improve the vibrancy and offer of the high street.

How can funding be used?

Grants of up to £10,000 will be awarded to projects that meet the criteria as outlined in the Who can apply? section (above). We are open to creative solutions that can make short-term impact and have long-term goals.

From the simple to the extraordinary, East Riding of Yorkshire Council's business team will be on hand to support you as you turn your ideas into reality, and bring life back to our high streets.

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Want to learn more about applying?

Think you have a great idea? If so, we want to hear from you!
Read more about applying

Not quite ready to apply?

If you'd like an informal chat before applying, then please get in touch below with our friendly business advisers.