Fall back in love with
your high street.

Get up to £10,000 from East Riding of Yorkshire Council to help your create a new 'must be there' buzz in your high street.

What is it?

East Riding of Yorkshire Council want to support ideas/projects that will help to revitalise, and perhaps repurpose, our high street spaces and rural communities.

Love Your High Street is an initiative with funding to support ideas from local businesses, town/parish councils, or organisations with projects that will help revive our high streets and help them to flourish for the future. Whether it's tidying up a shopfront or public space, diversifying a business, launching a business with a difference, bringing back an empty unit/first floor space into practical use or an event to attract more visitors; we want to hear from you.

Our advisers can help you to apply for this funding that might bring the right ideas to reality.

Who can apply?

High street-based businesses, those looking to start up a sustainable new business in the high street, improve or diversify an existing high street business that will supports it's high street existence or locate an existing business to high street premises.
We are looking for projects that add value or improve the existing offer to help businesses survive and thrive.
Rural businesses
Who are seeking to start up a new venture or improve/diversify an existing operation that provides a vital service to the local community - such as a village store, café or service-based business.
Property owners
Those seeking to significantly improve premises' frontages, convert upper storey rooms into usable living spaces, bring eye-sore sites back into use, or change the use of an existing shop to a community benefit.
Event organisers
Organisers with an idea to bring a new event that will increase interest and footfall within the town.
Business groups who are collaborating to make a difference. This might be something physical, or just a great idea which creates a stronger high street community.

Town/Parish Councils
With a project that will support the ethos of developing a great place in the East Riding

Please seek guidance from the business adviser before applying.

How can funding be used?

Grants of up to £10,000 will be awarded to projects that meet the criteria as outlined in the Who can apply? section (above). We are open to creative solutions that can make short-term impact and have long-term goals.

From the simple to the extraordinary, East Riding of Yorkshire Council's business team will be on hand to support you as you turn your ideas into reality, and bring life back to our high streets.

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Want to learn more about applying?

Think you have a great idea? If so, we want to hear from you!
Read more about applying

Not quite ready to apply?

If you'd like an informal chat before applying, then please get in touch below with our friendly business advisers.